Questions to Ask Before Adopting a Digital Tool

After announcing Omnia’s database management services in my last blog post, I now offer a broader reflection on the role of digital products for small cultural organizations. Specifically, I want to assert that digital services and platforms are not ends in and of themselves, but merely tools to advance an organization’s mission. This is certainly not a new sentiment in the digital humanities world, but it bears repeating especially for small organizations with precious limited resources. It can be all too easy for institutions to spend money on digital tools or produce digital products that do not meaningfully engage audiences or advance an institutional mission; on the other end of the spectrum, some organizations are understandably wary of engaging with digital services because of the initial cost of change. I believe there is a middle ground where cultural institutions can responsibly approach digital services by asking how the tool will help the organization accomplish its work. To that end, here are three critical questions for cultural organizations to ask before adopting a digital tool, whether for social media, digital collections, database management, and beyond:

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Using Database Management to Help Cultural Organizations Thrive

We are excited to announce that Omnia History is officially offering a new service to help cultural organizations center the needs of the public and thrive as agents of social change: database management. We have been doing this work for years and are intentionally growing it into a core part of Omnia History because we have witnessed how effective database administration can positively impact cultural organizations.

Five years ago, Hope and I became involved with a local historical society that was financially struggling and working to reorient its strategic priorities. Among other issues, the organization’s mailing lists, event registrations, membership rolls, donations, and volunteer information were all located in different software, spreadsheets, and physical files, if they existed at all. In an effort to prioritize outreach, a team of volunteers and I decided to install and maintain CiviCRM, an open-source constituent relationship management system that could consolidate the organization’s contact data. Since then, I have transitioned to a contracted consulting role as I continue to refine the system, streamline data input, and integrate forms into the society’s website.

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